Rico Bando Cuts Through Ego And Insight In “American Gangster” Video

After a productive 2024, Rico Bando isn’t wasting any time in 2025, launching into the year with a sharp burst of hip-hop intensity on his new single and video, American Gangster.

Gliding over a hypnotic, whirring beat, Bando dismantles the reckless glorification of gangsta culture while reaffirming his unwavering commitment to the grind of everyday life. The video mirrors his stream-of-consciousness delivery, cutting between nighttime musings—inside and out—as he raps with introspection, even confronting his own reflection. Lyrics flash across the screen, emphasizing key thoughts and reinforcing the weight of his ever-spinning reflections.

“American Gangster” marks Rico Bando’s first release since INSOMINA (Dreamers Barely Sleep) dropped in late 2024, a dense record that also spawned visuals for the singles “Dog Years” and “Instagram.” While INSOMNIA remains available across all streaming platforms, “American Gangster” is currently exclusive to YouTube, where Bando has also uploaded six additional new tracks—part of a loose project that may take shape under the title Virginia Is For Lovers. Time will tell how it all unfolds, but with Bando coming out swinging in 2025, this year is already shaping up to eclipse the last.

You can watch the video for “American Gangster” below, and make sure to follow Rico Bando on social media so you can stay up-to-date on future releases.